MYNE Clean
After 30+ years developing beauty products, Liz Martin knows that what you leave out matters. But what you put in, and why, matters even more.
MYNE formulas are made with intention: effective ingredients, thoughtful concentrations and nothing included simply because beauty says it should be.
Shop MYNEThe MYNE standard
MYNE Clean is our standard for making better beauty, not just a list of ingredients you avoid.
It has to do something. We formulate for visible, meaningful benefits, not ingredient trends, label decoration or complicated routines.
It has to respect the skin we have now. Thoughtfully selected ingredients and textures support hydration, comfort, smoothness, and a healthy skin barrier while addressing the changes that come with age.
It needs a reason to be there. Every ingredient should contribute to performance, stability, texture, preservation or the experience of using the product.
Where a clinical and consumer perception claim is based on testing, we share what was measured and what consumers experienced.
Liz's take
I've spent my career developing beauty products, working with formulas, chemists, ingredients, claims and product performance.
And if there's one thing I've learned, it's that more isn't automatically better. I don't build formulas around whatever ingredient happens to be having a moment. I look at what the skin needs, what the formula needs and what will make the product better to use.
Sometimes that means adding something. Sometimes it means leaving something out. The point is knowing the difference.
Liz Martin
Founder + Product Developer
What we leave out
We're particular about what goes into our formulas. And what stays out. Open any ingredient to see why.
Preservatives associated with hormone-disruption concerns.
Preservatives associated with skin-irritation concerns.
Some talc can carry a risk of asbestos contamination.
Certain cyclic silicones carry endocrine-disruption and developmental-toxicity concerns.
They may form or be contaminated with nitrosamines, which are associated with health concerns.
It persists in the environment and can negatively affect aquatic life.
MYNE uses no animal-derived proteins, colorants or vitamins. MYNE is cruelty-free and never tested on animals.
What we put in
No ingredient should need a marketing department to justify its existence. We choose ingredients for what they contribute to the formula and to your skin.
Found in Sleep With Me
Supports nighttime renewal and helps improve the look of fine lines, tone and texture with a gentler-feeling delivery system.
To bring proven overnight renewal into a rich cream designed to feel comfortable on skin that may be drier or more sensitive now.
Found in Modern Wisdom
Helps support smoother-looking skin, radiance and more even-looking tone while complementing a gentle daily serum.
For retinol-like benefits in a formula that can fit comfortably into both morning and evening routines.
Found in Haute Flash
Help keep skin feeling soft and comfortably moisturized while cream color blends easily over cheeks and lips.
To give color cushion, glide and a fresh finish without asking mature skin to work around a dry or rigid texture.
The proof
Beauty is full of language that sounds reassuring but does not always tell you very much. MYNE tries to be specific.
Shop MYNE
“Good formulation isn't about how many ingredients you can talk about. It's about knowing why each one is in there.”
We believe in results backed by evidence. That's why we share what our testing measured and what real women experienced.
MYNE product and its ingredients have not been tested on animals to establish their safety or efficacy.
Ingredients are evaluated for function, compatibility, performance and the experience they create in the finished formula.
We believe in transparency, from the ingredients we choose to the results we share. No vague promises, just clear information you can trust.
You don't need an endless routine. You need the right products doing the right jobs.
Cream cheek + lip color
Color whenever you want it, with a fresh finish and a clever 5x mirror.
View productYour overnight reset
93% had no redness in an eight-week consumer perception study.
View productDaily restoring serum
A gentle morning and evening serum for hydration, radiance and smoother-looking skin.
View productJoin the waitlistBuild my routine
We’ll keep it simple. A few questions, a focused routine and a reason for every product we recommend.
LizA 60‑second conversation with Liz.
4 questions •
From Liz's desk
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