

Haute Flash
$38Sheer, blendable, skincare-rich color with a built-in 5x magnifying mirror. Blush, glow and go.

Meet the Founder
I've spent over 30 years developing beauty products for some of the biggest names in the business, Estée Lauder, Laura Mercier, Aveda and RéVive, to name a few. I've learned a lot about what makes great beauty products. But when I reached my 50s, I realized something was missing.
A beauty brand that understood women like me.
We're still passionate about beauty. We know what we like, and what we want. But our skin has changed, and our beauty products should keep up.
So I created MYNE Beauty. High-performance products with thoughtful innovations, made for who we are right now.
Liz Martin

Why MYNE
At the powerful age of 50-something, I created the brand I wanted for women my age. Let's embrace this amazing new era together.

It's about your attitude
It's time to celebrate our fantastic selves. We're not chasing who we used to be. We're embracing who we are today, with a fresh, more modern approach to looking and feeling our best.
We still love beauty. We still want to look fabulous. And we expect our beauty products to keep up.
It's yours. It's ours. It's MYNE.

MYNE Clean
We know this skin. We live in it, too. Every MYNE formula is created by women who understand firsthand how skin changes with age, and what it needs now. High-performance ingredients, thoughtful formulations and textures you'll love using. Clinically tested, cruelty-free and made without parabens or talc. Because we believe great skincare should work hard, feel amazing and grow with us.
See what's in itShop


Sheer, blendable, skincare-rich color with a built-in 5x magnifying mirror. Blush, glow and go.


Slow-release retinol, peptides and rich moisture to help skin feel smoother, softer and more resilient by morning.


Bakuchiol, niacinamide, peptides and hydration to smooth, brighten and support changing skin.